Final Facebook Presentation

Facebook Metrics:

      The Facebook page I worked on this semester had been dormant for almost an entire year prior to me working on it.   It was time for Dayspring Montessori Education Center to come back into the world with great social media backing it up!  I just didn’t realize how hard it was to go through finding tactics to make the business grow and produce more profit.  Using Social Media is a great way to expand relationships with existing clients, and to acquire completely new ones.  It also helps business in related industries work more closely together, and essentially share their client lists.  At first, I had to decide who the target audience was and my communication objectives. My target audience was the existing families that attend Dayspring.  My task was to keep these families informed to make sure that they had more resources on finding out what was going on with the school. Another goal was to make sure that there was information out there compelling and interesting in order to attract new families to learn about Dayspring Montessori.  I was targeting families with children – and since this is a private school that costs $500 a month per child, I was targeting higher income bracket homes.  I also targeted grandparents who wanted the best education for their grandkids, and who belief in an open learning environment.  Lastly, I sought out families whose children learned differently than others or who were bored in their current schools.   Below there is a graph that sadly shows that there was a low percent of people “talking” about the page, but the outreach was higher.

Likes:

There was a great increase in the amount of likes that were made to the page.  There were a lot more when I first started working with their page because it wasn’t being used for so long those new comments, feeds, and outreach sparked people’s interest. The page started at 20 Likes and ended up with 79. Fifty Nine Total Likes is the total amount that was gathered over the semester. The main demographics where the likes came from were located in St. George Utah. There were more women that liked the page compared to men.

      

Feedback from client:

This Facebook page was for a client and he (the Principle) was impressed with the increased interactivity by the existing family’s that attended Dayspring Montessori. He did say that a handful of new family’s found about Dayspring Montessori through Facebook and one brought their child in for a tour and signed up. That is $6,000 in annual revenue. He was impressed with the way Dayspring Montessori Facebook help strengthened their business partnerships. Brain Balance and The Veterans Day Parade Group, two of Montessori’s Partner, used Facebook as a source to share photos from events that were taken. The one thing we both agreed on was that I could have posted more often, or thought of new marketing content for the page.

"TALKING ABOUT" The Page:

Personal Analysis:

When analyzing myself I thought that I could have found more compelling content, such as doing a promotion to get more users interacting on the page. Using the holidays to interact with my messages about the school seemed to have an impact on the viewers, especially events that correlated with that holiday. I needed to post more frequently, and should of pushed more for more posts among the friends on the page. This was a challenging project learning how to get more people to visit a Facebook page and Business Website, and finding out what compels an audience.  I thought that this was great start for Dayspring Montessori’s New Social Media use and I learned just need to keep trying new ideas and see which one works out best for the company.

Before and After Facebook Page and Logo:

BEFORE is Above with no logo.









AFTER with new logo and background................

Advertising for Facebook:

The Contextual Impact of Social Media:

The contextual Impact of Social Media:

A woman News/Journalism Anchor named Jennifer Livingston on the WKBT News 8 on October 2^nd 2012 puts a mean viewer in their rightful place.  This news station is out of Wisconsin. Mike Thompson, Jennifer Livingston’s husband, and a new anchor himself, posted what happened on Facebook. After his post, thousands of people gave supportive comments and responses.  After numerous people were posting and speaking about what happened to Jennifer, she decided to tell the public about the issue over the air.  She went on National News and told her story.  Nationwide, people were shocked about this horrible message that was sent to her. Jennifer was amazed by how much support she really had from her viewers and people all over the America.

Message from Jennifer’s Bully:

Jennifer's Facebook Page
WKBT NEWS

Physical context:

The first context in this example would be Physical, which is where the media took place. After this horrible verbal attack on Jennifer Livingston, her husband made a Facebook page to show the public the mean comment and the despicable, threatening, terrible situation Jennifer dealing with.  Facebook played a huge role in how the news got out to everybody. After so many supportive comments from individuals on Facebook, Jennifer decided to tell the nation on air.  She felt that what happened to her needed to be told to the public.  She wanted to expose her tormentors and she didn’t want people to feel like something like this was okay to do, thus emboldening the public to deal with this type of new age threat.

Cultural Context/ “Citizen Journalism”

From a Cultural Context the United States is lucky to have such a great access to the media and having it incorporated into American’s everyday lives.  This small comment didn’t get ignored, it was dealt with, the news station took it seriously, and made sure through exposure cyber bullies can’t get away with this kind of behavior. It’s truly amazing that help of this kind can happen from a social media standpoint because it helps the unspoken to speak up and not be afraid of people who are degrading and mean.  Our culture is very lucky to have freedom of speech and to protest and inform others about what is really going on in society. Social media has evolved into a “citizen journalism” style of information. In this example, one person started a Facebook page and it exploded in a single day!  Jennifer’s case wasn’t just on TV. It was first on the Internet, and then aired on National News. The simple fact is that anyone can share an event that has happened to them and there are morally sound people out there who are willing to support other people’s voices and stories. Social media is evolving on a whole different level.  So much so that people cannot be afraid of something or somebody because there is high possibility that there is going to be support for that person’s specific story.

Social Context:

The contexts Social and Temporal do play an impact when analyzing this social media example.  When referring to this example on a social context the roles and rules of Jennifer (the news Anchor) and the viewer's response are abnormal in this type of situation. Most the time the viewers watch what they like, not criticize about someone personally and about their appearances. The anchor has responsibilities as her role to not let harsh comments get to her. The problem is that roles can be switched around when treating one another a certain way. For example, in a classroom the teacher has his/her role, and the students have their role, but if a student decides not to care about the teacher and drop their role is then changed.  Rules change within a giving situation. There are regulations to be followed throughout someone’s entire life, and how people use these rules can affect outcomes dramatically.

Temporal context:

Temporal context in this attack occurred when the viewers responded to Facebook, and then the transition to live air happened in a blink of an eye.  This communication was fast and was put out in public as soon as the news station received it. This means that if a person thinks a certain subject is important enough than they are just going to worry about getting the facts out fast and accurately; even if their preference is to spread this information at a certain time of day it wouldn’t matter if it was a huge event, depending on the person. 

Credible

This social media example shows credibility because it gave proof in what the viewer said harshly to Jennifer Livingston and was posted all over the internet. Information is posted to the Internet all over the world every second, but that doesn’t mean it is true.  However, when there is support with evidence, and a viral Facebook story, across the nation it makes it easier for someone to believe the issue that had occurred.

How can we make the best use of Social Media & my own personal opinion?

Jennifer Livingston was just trying to do her job and a viewer responds with something so critical and hurtful that doesn’t even correlate to her job.  That simply isn’t necessary.  There are many people in this world who are troubled, mean, and rude, social media is a new great way in to expose their hurtful and hateful ways.  Jennifer Livingston is just one of many that get bullied everyday about their looks. Society tells us that we have to look like this perfect model, which isn’t possible because everyone is unique in their own special way. Jennifer even stated on air that October is Anti Bully Month, and that this is an example that we all can learn from.  I am glad she stuck up for herself. There are people in this world who are too scared to stand up for what is right and this was a great example of how social media can help support victims of bullying and to let them know that they are not alone. Thanks to social media it is easier to find organizations that are willing to work with you and to help make you feel like you’re not alone. People can make the best out of social media by taking advantage of it. Although social media such as Twitter and Facebook can be used for support and helpful knowledge, it also can be used in a hurtful way, such as cyber bullying, so making sure to be safe about who you affiliate with is an important key to having an equal and safe experience on the web today.

Presidential Debate & Social Media

Both Mitt Romney and Obama's Facebook Page were filled with viewers and likes! It's amazing to see that there are so many followers for both the presidents.  The Young Vote is a huge section of Undecided Voters, and a vast majority of America's young are connected to multiple forms of social media.  Facebook alone is used as a huge resource for getting information to the public - especially the 70 Million young voters in America.  Social Media now plays a huge role in all news and media, it's real time, and provides a way for information to be given to the general public.  Specifically, Individual candidates can stay CONNECTED with the general public through sharing on their Facebook and twitter pages.  Although they may not specifically be making these statements, they have media consultants and advisors that can spread the candidates values and what they believe in through social media.  There also has been numerous comments after the presidential debate.
The following are both the president's Facebook pages:

Here is Romney's
http://www.facebook.com/mittromney
Here is Obama's
http://www.facebook.com/barackobama

Connecting the dots of Social Media: WEB!

Web: The Future web is Alive:

By: Amber English and Ian Crowe

Turntable.fm. It is an interactive music listening service. The link below
http://betabeat.com/2011/06/what-is-this-magical-turntable-fm-everyones-talking-about/

• “It’s a browser-based chat-room that streams music based on the choices of a rotating cast of DJs drawn from whoever is in the room. There are up tofive DJs at any one time who create playlists; the station cycles through theplaylists one song at a time, moving from one DJ’s pick to the next, as theroom votes on how “lame” to “awesome” the track is.”

• “You can upload songs or search through the Medianet-powered library to create your playlist when it’s your turn to DJ.”

“I called it the Alive Web, though mostly due to lack of a better way of describing it. It’s a web
that is organic, alive, in real-time and as unpredictable as the people who use it.”
“What’s behind the alive web? Connectedness! With more than a billion
broadband connections and half a billion fast wireless connections, the
Internet of today is a whole lot faster and much easier to access.”

• An Alive web is an interactive web that can be used simultaneously with other
• Because this will become more popular and then more people will be spending their
• time on Google hangouts it will keep our attention away from our phones.
• This large interaction trend will require more bandwidth to accommodate growth.

Questions:

1. 1. What is this going to do from a personal engagement standpoint?
2. 2. Are people going to leave their houses to communicate or just go on Google?
3. 3. How will this affect future advertizing and marketing trends?
4. 4. How will this be incorporated into other social media?

Facebook Link

Facebook Link:
http://www.facebook.com/pages/DayspringMontessoriSaintGeorge

Goals For Dayspring Montessori

Additional Goals:
250 New Friends By End of Semester
125 New Likes in 12 weeks
50 “Recently Browsed” in 1st Two Weeks
25 New Business Relationships
10 New Clients in 12 weeks

Goals for Dayspring Montessori:

During my tenure as Media Consultant to Dayspring Montessori, I will monitor,
review, and manage the day-to-day information on their Facebook Page. I will
ensure that all major events are posted well in advance in order to attract more
people to Dayspring’s PR events. For example, the school had a “Parent Education
Night” and it would be my responsibility to inform the existing parents and their
friends through Facebook Uploads and Posts. I also plan to manage all the friends
of DM and make sure to reply to their comments and visit their sites as well,
commenting on multiple sites in order to expose more of our common friends to
Dayspring Montessori. I will be working closely with the Managing Director, who
has been responsible for returning the school back to profitability after a very
difficult last 4 years. The Managing Director came on board nine months ago and
immediately started a new marketing campaign – Part of which was to design a
new website and get DM on the radio, as well as using the most widely viewed print
advertisers in St. George. My FaceBook plan will try to reach out and work with all
the existing forms of marketing in order to create efficiency.

Facebook Plan- Dayspring Montessori:

Name of Business: Dayspring Montessori

Type of Business: Private School
Goal: The Building of a Business through the use of Social Media, Specifically, FaceBook (FB)

Background: Dayspring Montessori is a private school located in St. George and has been in operation for 18 years.  Montessori has an international presence and there are Private Montessori Schools located all over the world.  It is up to the owners of each individual school to determine the best way to build and grow their business. The mission statement of Dayspring Montessori is to “teach, support correct principles, and assist children in meeting their spiritual, emotional, physical, social, and academic needs. “ The Owner of Dayspring Montessori has spent 35 years teaching at a Montessori School, and the last 18 years have been spent building and running her own business. 

Current Marketing Plan and use of Social Media:

My Facebook plan is to post on Facebook any new even that is happening during school. Also to keep up to date with activities and letting the Facebook people to keep informed.  I plan to make my page compelling by posting at least every other day and to put photos and possibly videos. I also plan on linking other business to work with this current business so that it can strive and grow to it’s fullest potential. There also needs to have a personal email linked to the account so that there will be many ways for parents to reach Montessori.