250 New Friends By End of Semester
125 New Likes in 12 weeks
50 “Recently Browsed” in 1st Two Weeks
25 New Business Relationships
10 New Clients in 12 weeks
Goals for Dayspring Montessori:
During my tenure as Media Consultant to Dayspring Montessori, I will monitor,review, and manage the day-to-day information on their Facebook Page. I will
ensure that all major events are posted well in advance in order to attract more
people to Dayspring’s PR events. For example, the school had a “Parent Education
Night” and it would be my responsibility to inform the existing parents and their
friends through Facebook Uploads and Posts. I also plan to manage all the friends
of DM and make sure to reply to their comments and visit their sites as well,
commenting on multiple sites in order to expose more of our common friends to
Dayspring Montessori. I will be working closely with the Managing Director, who
has been responsible for returning the school back to profitability after a very
difficult last 4 years. The Managing Director came on board nine months ago and
immediately started a new marketing campaign – Part of which was to design a
new website and get DM on the radio, as well as using the most widely viewed print
advertisers in St. George. My FaceBook plan will try to reach out and work with all
the existing forms of marketing in order to create efficiency.
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